1Pick Up One Piece
Use chopsticks to pick up one piece of gimbap.

STREET & CASUAL
김밥
Gimbap is rice and fresh ingredients rolled in seasoned seaweed. It’s healthy, delicious, portable, and perfect for any occasion—from a quick lunch to a picnic, a hike, or a train trip. Try different flavors and discover your favorite!
Gimbap layers seasoned rice with vegetables, egg and other fillings, then rolls everything in roasted seaweed. Each neat slice delivers a balanced bite.

Seasoned Rice
양념 밥

Roasted Seaweed
김

Spinach
시금치

Carrot
당근

Burdock Root
우엉

Danmuji
단무지

Crab Stick
맛살

Egg
달걀
Simple steps for the perfect bite!
1Use chopsticks to pick up one piece of gimbap.
2Put the whole piece in your mouth to enjoy the perfect balance of flavors.
3Gimbap tastes even better with kimchi, pickled radish, or a warm bowl of soup.
4At markets, parks, on a train, or during your travels — gimbap is always a good idea!
From familiar lunchbox classics to bold regional favorites, there is a roll for every appetite.

김밥
Egg, vegetables and pickled radish.

참치김밥
Creamy tuna mayo and crisp vegetables.

치즈김밥
Mild cheese adds a rich, creamy bite.

불고기김밥
Sweet-savory beef makes a hearty roll.

돈가스김밥
Crisp pork cutlet adds extra crunch.

제육김밥
Spicy pork brings bold, savory heat.

마약김밥
Mini rolls with mustard soy sauce.

충무김밥
Mini rolls with spicy squid and radish.
Warm, spicy and savory favorites turn a simple roll into a satisfying Korean meal.

Tteokbokki
떡볶이

Ramyeon
라면

Kimchi
김치

Eomuk Broth
어묵 국물

Gimbap is more than just a meal. It’s a beloved part of Korean daily life — enjoyed at school lunches, on picnics, during road trips, and with family and friends. Each roll holds a variety of ingredients that come together in perfect harmony, just like the people who share it.

WHERE TO TRY
Look for neighborhood bunsik shops, markets, train stations and convenience stores.